In modern times a website is viewed as a vital investment for any business, although not everyone is sure what they want their website to do for their business nor what their customers need from their site.
So what do you need your website to do for your business?
Most business websites fall into 4 main categories, although some websites straddle more than one:
- Sales websites. Think Ebay, Amazon, Argos etc. Basically any site that is built to allow a business to sell a product online to new and existing customers.
- Advertisement. Many businesses make their website one big online advert, a place they can tell you all about their services. This is more common with business consultancies for example, or any service based company that doesn’t have a physical product that they can just sell to you online and ship out to you.
- Information. These are the sort of sites where a business gives you a range of information on a topic, and gives you the option of contacting them or requesting a call back. Many financial sites dealing with pensions, annuities etc follow this pattern.
- Interest based. These may not be considered at first glance to be business websites, but many actually offer a subscription service or a shop. For example, many fandom sites, bands, TV shows etc fall into this category, which is really an amalgamation of the previous 3 categories.
- Option 1 – from £275
- Option 2 – from £395